My friend Curt writes about “Employee voice and the search for mission.”:http://www.bellcurvescar.com/2006/04/24/employee-voice-and-the-search-for-mission/
bq. There are an estimated 2,000 blogs operating by Microsoft employees. Robert Scoble’s blog is probably the most famous, but anonymous blogger Mini-Microsoft is close behind him, and fast becoming a symbol of how blogs have given today’s workforce a new voice.
bq. Mini usually delivers criticism of Microsoft’s ways. In fact, hundreds of employees anonymously air their frustration on his blog. And practically everyone at Microsoft is listening – Scoble has noted that it’s rare to find an employee who doesn’t read Mini.
Specifically, he’s talking about Microsoft, the voice blogs can give employees, and the response of Microsoft paid mouthpiece “Robert Scoble:”:http://scobelizer.wordpress.com/2006/04/24/how-microsoft-can-shut-down-mini-microsoft/
bq. This past weekend, after taking a self-imposed two-week-long break from blogging, Scoble has attempted to shift his fellow employees’ attentions from problems to solutions with How Microsoft can shut down Mini-Microsoft.
He then quotes Scoble:
bq. [W]e need a big dream. A moonshot. The kind of challenge that’ll keep [the minds of the next generation of college grads] engaged. That’ll give everyone in the company pride when it’s accomplished.
bq. I dream of a day where every Microsoft employee feels like they are part of a mission, a positive mission for the improvement of all humankind. Where they feel like they are being compensated fairly, and if they don’t feel it’s fair, that they at least see what behaviors will bring better compensation. Where Microsoft customers and shareholders feel excited by our vision, marketing, and service execution again…
bq. Give us all a mission we would get excited by.
And goes on to the following conclusion:
bq. There’s another lesson to consider from Scoble’s post. IMO, he is spot on with the dream/mission message. I think there’s a lot of disgruntled talent out there, looking for a cause to join more than a fatter paycheck. Too many folks are seeking pay increases to acquire sources of enjoyment and stimulation to fill the gap left by uninspiring workplaces. And word has it that the younger generation earning new college degrees over the next decade or so are much more mission-oriented than money-hungry.
I think that Curt is right that the new generation of workers is less money-hungry and more interested in making a difference - having just hired a number of engineers of this generation in our shop it seem to me that’s the case, though both our organization and hiring process bias us toward these types. Unfortunately, I don’t think any sort of dream/mission message can make any damn difference at Microsoft.
If the leadership at Microsoft wants to transform their organization they’re going to have to do the impossible - stop being Microsoft. MS is the GM of the technology industry, and more and more their future is looking just like GM’s - unable to innovate and bogged down by their own past.
From a technology standpoint, Microsoft has _never_ been innovative, so it just isn’t possible for them to recapture that. It’s also very disingenuous for them to claim much responsibility for the ubiquity of PC’s today by equating it with their marketing hype of “a computer should be on every desktop.” Microsoft gets full marks for being a marketing juggernaut and innovative in doing business deals that eliminated competition and acquired key technologies for them at critical times. Never forget, however, that Microsoft is the company that totally missed the importance of the Internet, that declared that “640K ought to be enough for anyone,” and that is today almost singlehandedly responsible for the atrocious security situation on the Internet because of the incredibly poorly engineered security model they are wedded to in their OS. That last situation exists for exactly the same reason that GM had it’s lunch handed to it by Japanese car companies in the ’70’s - both thought it easier and more profitable to cut quality and take shortcuts than do the right thing because they felt they could get away with abusing a captive customer.
Microsoft is at its heart and soul the product of Baby Boomers, and the dreams and desires of Baby Boomers aren’t the dreams of the workforce it seeks to employ here in the US anymore. The Gen X and Gen Y staff MS employs just don’t get the likes of Ballmer and Scoble, aren’t motivated by what motivates them, and aren’t interested in playing the game by their rules. The Microsoft leadership are dinosaurs, as fundamentally incapable of turning MS into the kind of company that will excite the “Mini-Microsoft’s” as a brontosaurus is of building the Wright Flyer. Painting their own history as somehow being technically innovative and not just a succession of marketing coups and ruthless business deals is, frankly, nothing more than another effort to spin the Microsoft story — this time apparently to an internal audience growing more and more disgruntled with the company’s inability to actually be the sort of place it claims to be. Remind me, when is Vista supposed to ship again?
Certainly Microsoft will remain a cash cow for years to come, but don’t be shocked when one day soon the company employs more staff in Mumbai than it does in Redmond, and that it has a smaller market share in what today are developing nations that its Open Source rivals do. Microsoft’s future is in using offshore labor to produce software for big American companies that are afraid to use anything else and for American consumers that don’t know any better. That _does_ sound a lot like GM, doesn’t it?
My advice for Mini-Microsoft and Robert Scoble is the same - better dust off those resumes and be ready to find someplace else to blog.
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